March 2002 UCLA Anderson Forecast Conference

CO-Sponsors for this event are:

THE UCLA ANDERSON FORECAST
Presents

Entertainment: L.A.’s Most Important Industry

March 27, 2002
The Anderson School at UCLA
Korn Convocation Hall

The most distressing economic news for LA in the last year is not 9/11. It is that we have lost 12% of jobs in the movie industry.

This conference will focus on the business of entertainment, offering attendees a snapshot of the state of the entertainment industry, the forces that are altering how the business is organized and conducted, and what these changes mean for the greater Los Angeles economy. Leaders in the entertainment industry and the Mayor of Los Angeles will give their opinions about major issues the industry faces. As usual, the day will also include the Anderson Forecast for the State, the Nation, and also, for the first time, the Region.

What were the agglomerative forces that created the entertainment cluster in Southern California beginning in the 1930s? Are those forces weakening?

How will the industry be organized geographically and relationally in 2020?

How are new communication technologies impacting the entertainment industry?

Can there be intellectual property in the digital age?

How important is the entertainment industry to Southern California’s economy today?

Is runaway entertainment production any different from runaway shoe production?

What are the infrastructure assets that help keep the entertainment business in LA?

How should business and government respond to current opportunities and challenges facing the entertainment industry?

8:30am - 9:15am	Registration and continental breakfast
9:15am - 9:30am	The Business of Entertainment in Los Angeles
	Opening Remarks: Ed Leamer, Director, UCLA Anderson Forecast
9:30am - 10:00am	The Business Cluster We Call Hollywood
	Keynote Address: Jeffrey Berg, Chairman & CEO, International Creative Management
	* As one of the big three talent and literary agencies, ICM represents Hollywood actors and directors, as well as clients in theater, music, publishing, and new media. Jeffrey Berg will provide his perspective on the historical forces that created Hollywood, the strength of those forces today, and where the industry is heading.
10:00am - 11:30am	The Printing press, film, television and now the Internet: How Technologies for Transmitting Images and Sound Shape the Business of Entertainment
	Moderator: Jeff Cole, Director, UCLA Center for Communication Policy & Entertainment/Media
	Panelists:
	Jean Prewitt, President, American Film Marketing Association
	John Miller, Managing Director, Entertainment Industries Group, JP Morgan Chase
	Roy Salter, Managing Director, Entertainment Group, Houlihan Lokey Howard & Zukin
	Peter Dekom, Media, Entertainment & Technology Consultant, Entertainment Attorney
11:30am - 12:30pm	Luncheon and Keynote Address:
	"There's No Business Like Show Business"
	Keynote: Jim Hahn,Mayor, City of Los Angeles
12:30pm - 1:30pm	Hollywood is Still Singing "We Love LA", but with a little less feeling.
	Moderator: John Rabe, KPCC Host, "All Things Considered"
	Panelists:
	Cody Cluff, President, Entertainment Industry Development Corporation
	Brad Pomerance, Entertainment correspondent, KPCC radio
	Allen J. Scott, Director, UCLA Center for Globalization and Policy Research
1:30pm - 2:45pm	The Economic Outlook for Los Angeles, California, and the Nation
	Is the US Recession Already Over, And Should We Care? What is the outlook for growth and profitability in 2002 and 2003? Will Southern and Northern California Continue on Their Separate Paths? Can We Rely on the Entertainment Industry to Shelter LA from the Global Downturn? Is Now a Good Time to Buy a House?
	Edward Leamer, Director, Economist, UCLA Anderson Forecast
	Tom Lieser, Senior, Economist, UCLA Anderson Forecast
	Christopher Thornberg, Senior Economist, UCLA Anderson Forecast
3:00pm	Adjourn